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Industry commentators are of the view that the aircraft industry in North America and Europe has matured and is expected to grow at a modest rate over the next few years. The majority of the growth in the aviation industry is expected to be driven by the emerging low cost countries in the Asia Pacific region. In particular, India, China and Russia are estimated to play a major role in the growth of the aircraft industry.

To date, BRICS has very successfully leveraged its business expertise, knowledge and contacts in one of these countries, India.

The economic growth in Asia Pacific region including India is fuelling demand for oil. 85% of India’s oil and gas reserves are situated off-shore. These off-shore projects require tremendous planning and lead time; therefore, the oil companies are chartering third-party helicopters for the transportation of equipment and personnel to their off-shore rigs and platforms. The exploration activities are large scale and typically undertaken as a joint venture between the big oil companies and the government. The spin-off for ancillary support services such as helicopter charters is expected to grow at 20% per year-on-year.

The irony is that today, in the information age, business is conducted at the speed of thought. Time is the most valuable commodity for an organisation. Commercial travel is an enormous time-waster and impediment to efficiency. Entrepreneurs, business executive, busy politicians and high-net worth individuals understand the value of private jet travel. It is all about time. In traditional travel - the ills of rush-hour traffic congestion, long lines at the airports, burdensome airport security, reduced airline schedules and cancelled flights have increased the demand for helicopters in business travel. For a ‘hand-on’ kind of business executive or politician, it is often vital for him to be at the scene of the action when it counts and as quickly as possible. The obvious advantage of the helicopter is its ability to take-off and land almost anywhere bringing an executive or a busy politician to the doorstep of their meeting or negotiations. The helicopter is now technologically advanced, faster, affordable and its ability to land and take-off on any surface makes it an obvious choice for destinations with inadequate aviation infrastructures. The helicopter’s flexibility and access to all destinations render it more and more appreciated means of transport.

The helicopter is also a crucial missing link in the end-to-end transportation scenario; the helicopter is the ideal 'first mile, last mile' solution for shuttling between town or village and the airport. Although helicopter activity currently makes up only a small portion of overall aviation activity, it is still a vital mode of transportation. Helicopters, like airports, are also intermodal facilities. They provide an interface between helicopters and other modes of transportation such as automobiles, limousines, taxis, buses and rail. Today, the helicopter has become a vital complement to the airplane, either by setting passengers down right next to their business jet or by extending commercial flights in carrying passengers on the last leg of their trip.

BRICS has developed an extensive business in leasing helicopters in India and plans to develop similar business strategies for other countries.

 

A part from the tangible benefits, the non-traditional and intangible benefits resulting from its availability is to provide significant other applications and social benefit. For example, helicopters provide:

• Disaster relief - services in response to natural disasters such as (floods, fire, earthquakes and hurricanes.
• Airborne law enforcement - police patrol and surveillance.
• Emergency Medical Service - helicopters are the most efficient way for hospitals to bring a steady stream of patients from across wide geographic areas. For an accident victim or someone with heart attack, they are the fastest way to get to a life-saving trauma, burn or cardiac centre.
• Electronic news coverage and gatherings - monitors traffic congestion and reporting on breaking news events.
• Agriculture and Forestry operations - spread seeds, fertilizers and insecticides and monitor forest conditions.
• Aerial observations - geotechnical and other surveys.
• Construction work - Erect pre-assembled electric power transmission towers, move heavy equipment.
• Tourism & Pilgrimage - helicopters are used extensively in India to fly passengers to Hindu shrines in the Himalayan Mountains.

 

BRICS and its associates are poised to extend its services beyond conventional helicopter usage.

Owing to the shortage of helicopters, long lead times and moderate levels of inflation the residual values of the used helicopters are robust.

The company plans to achieve capital growth while maintaining a manageable level of investment risk and flexible cost base.

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